MAVRYX® Assistant™

Is compliance keeping
you up at night?

If you're a cosmetics or nicotine brand selling into the UK and EU,
the answer is probably yes.

The hours lost on a single ingredient question. The regulation spotted two weeks too late. The launch held up because nobody could give you a straight answer. The quiet anxiety that you've overlooked something important.

There's a better way coming. We're opening BETA access to a small batch of brands first. Join the waitlist to be considered.

Opening BETA to a limited number of brands · Built by Arcus Compliance

Lee Bryan

Founder & CEO · Arcus Compliance

The Cost of the Current Way

This is what the current
way is costing you.

Regulatory uncertainty doesn't just slow you down. It steals time, delays decisions, and puts every launch under pressure. When your team can't get a clear answer quickly, momentum turns into risk.

Hours you'll never get back, lost to regulatory research that should take seconds.

Launches delayed because you couldn't get a clean answer on one ingredient.

Late nights, weekends, and the quiet fear that you've missed something important.

A growing gap between you and the brands with compliance departments in-house.

The better way

Now imagine answers in
seconds, not hours.

MAVRYX® Assistant™ is your AI regulatory co-pilot. Built specifically for cosmetics and nicotine brands navigating the UK and EU. Four capabilities. One place. Always on. Think ChatGPT-style — but focused entirely on regulatory compliance for your vertical, curated by real researchers, personalised to your markets.

Four Core Capabilities

Four pillars. One assistant.
Always on.

Curated by two full-time researchers. Personalised to your vertical and your markets. Built for founders who need more than Google and guesswork.

Pillar 01

Regulatory Q&A

Every question you've been afraid to pay a consultant to answer — ask it here. Cited to the source regulation, article, and annex. When it's Arcus's interpretation, it tells you that too. The compliance expert on call you could never justify hiring full-time.

Pillar 02

Ingredient Status Checker

Search by name, CAS number, or INCI. Get the full regulatory position — EU-wide status, member-state deviations, maximum concentration limits by product type, conditions of use. Not a yes/no lookup. The full picture.

Pillar 03

Regulatory Horizon Scanning

Monitors regulatory developments across your chosen markets. Surfaces changes in a clean, filterable feed linked directly to the official source. Personalised to your verticals. No noise. No irrelevant updates.

Pillar 04

Industry News

A curated news tab aggregating what's happening across your sector — cosmetics or novel nicotine, across Europe. The context that sharpens everything else. Your single point of reference for what the market is doing.

The Person Behind It

Lee Bryan
Founder, Arcus Compliance

Lee Bryan works with disruptive entrepreneurs across multiple regulated industries who want to build defensible long-term brands without compromising safety or integrity.

He is the author of The Compliance Edge and How Safe Is Your Vape? Lee is known for challenging regulatory complacency, exposing compliance theatre, and helping founders turn compliance into a competitive weapon rather than a cost centre.

MAVRYX® Assistant™ is built on the same knowledge base that powers Arcus's consulting practice — two full-time researchers, cited source regulation, and an escalation path directly to the Arcus team when the AI reaches its limit.

Author · The Compliance Edge Author · How Safe Is Your Vape? Arcus Compliance CEO UK & EU Regulatory Expert

BETA Access

There's a better way coming.
Be one of the first brands to get it.

We're opening BETA access to a small batch of cosmetics and nicotine brands first. Join the waitlist to be considered for early access. No commitment required. We'll be in touch within 48 hours.

No commitment required Reply within 48 hours Limited places

Is compliance keepingyou up at night?

This is what the currentway is costing you.

Now imagine answers inseconds, not hours.

Four pillars. One assistant.Always on.